2. Privacy Policy
First Beauty Trend ("we", "us", or "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information in accordance with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and applicable UAE regulations.
2.1 Information We Collect
We may collect the following categories of personal data:
- Identity data: full name, date of birth.
- Contact data: email address, phone number, delivery address.
- Transaction data: purchase history, payment method details (no card data is stored on our servers).
- Technical data: IP address, browser type, cookies, and usage data.
- Marketing data: your preferences for receiving communications from us.
2.2 Legal Basis for Processing
We process your personal data on the following lawful bases as provided under UAE PDPL:
- Performance of a contract — to fulfil your orders and provide customer support.
- Legal obligation — to comply with UAE tax, regulatory, and anti-fraud requirements.
- Legitimate interest — to improve our Website, prevent fraud, and ensure network security.
- Consent — for marketing communications, which you may withdraw at any time.
2.3 How We Use Your Information
- To process and deliver your orders.
- To send order confirmations, invoices, and delivery updates.
- To respond to customer service enquiries.
- To send promotional offers and newsletters (with your consent).
- To comply with UAE legal and regulatory obligations.
- To detect and prevent fraud or illegal activity.
2.4 Data Sharing
We do not sell your personal data. We may share your information with:
- Delivery and logistics partners for order fulfilment within the UAE.
- Payment processors operating under PCI-DSS compliance standards.
- UAE governmental or regulatory authorities where required by law.
- IT service providers who assist us in operating the Website, subject to strict confidentiality obligations.
2.5 Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this Policy, and in accordance with UAE legal requirements. Transaction records are kept for a minimum of five (5) years as required under UAE commercial and tax laws.
2.6 Your Rights
Under UAE PDPL, you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request deletion of your data (subject to legal retention requirements).
- Withdraw consent for marketing communications at any time.
- Lodge a complaint with the UAE Data Office.
To exercise any of these rights, please contact us at support@firstbeautytrend.com.
2.7 Cookies
We use cookies and similar tracking technologies to enhance your browsing experience. You may configure your browser to reject cookies; however, this may affect certain Website functionalities. For full details, please refer to our Cookie Notice available on the Website.
2.8 Security
We implement industry-standard technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. All payment transactions are encrypted using SSL/TLS technology.
Effective Date: 1 July 2025